What we're actually learning from client work - SEO, AI search, and the occasional honest look at what didn't work the first time.
JUL 19, 2026 - 5 MIN READ
Google's canonicalisation troubleshooting doc now names a real timeframe: up to two weeks for duplicate pages to split apart after a content fix. Here's what that number does and doesn't cover.
JUL 11, 2026 - 7 MIN READ
We deploy client work to all three, depending on what the project needs. Here's the real difference between them, not just a feature table copied from three other blog posts.
MAR 20, 2026 - 2 MIN READ
AI engines like ChatGPT, Claude, and Perplexity don't read a page the way Google used to. Here's what actually gets a business cited in the answer.
FEB 22, 2026 - 4 MIN READ
Gmail and Yahoo have tightened bulk sender requirements. If your campaigns are landing in spam, it's rarely random - here's the technical and behavioural checklist that actually moves the needle.
FEB 18, 2026 - 2 MIN READ
The e-commerce SEO blueprint we used on a WooCommerce store that had all but disappeared from organic search, and why the fix wasn't more content.
FEB 01, 2026 - 5 MIN READ
A walk-through of the local SEO rebuild and Google Ads restructure behind our locked dental case study - what we did, and what we won't claim.
FEB 01, 2026 - 3 MIN READ
Static ranking-factor charts look impressive and explain nothing. Here's why we built a free interactive tool instead, and what it forced us to get clear on around E-E-A-T and AI citations.
AUG 10, 2025 - 3 MIN READ
A practical rundown of where to list an event online - ticketing platforms, social media, local directories, and the grassroots boards most people forget about.
JUL 09, 2025 - 5 MIN READ
SEO for dentists used to mean keywords and title tags. Now ChatGPT, Perplexity, and Google's AI-driven results handle a real share of the searches too - here's how to show up in both.
JUL 04, 2025 - 2 MIN READ
A quiet change in Google Search says a lot about where search is heading - and what it means for anyone making short-form video.
JUN 08, 2025 - 3 MIN READ
AI assistants are starting to take action on behalf of the people using them - booking, buying, filling in forms. Here's what that means for how you build a site.
MAY 19, 2025 - 4 MIN READ
A working checklist for dental practices competing in a crowded local market - what to fix on your site, your Google Business Profile, and your ads before you spend another pound on marketing.
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