What we're actually learning from client work - SEO, AI search, and the occasional honest look at what didn't work the first time.
AUG 17, 2021 - 5 MIN READ
What LCP, FID and CLS actually measure, why Google made them a ranking factor, and where to start if your site is failing all three.
OCT 24, 2020 - 4 MIN READ
Why a slow site costs you rankings as well as visitors, what Google actually measures, and the practical fixes that make the biggest difference first.
JUN 18, 2020 - 4 MIN READ
More than half of web traffic now comes from phones, and Google ranks sites on their mobile version first. Here's what that actually changes for a business.
AUG 20, 2018 - 5 MIN READ
A plain-English look at the link-building tactics still worth your time, and the ones Google has spent a decade shutting down.
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