What we're actually learning from client work - SEO, AI search, and the occasional honest look at what didn't work the first time.
JUL 20, 2023 - 5 MIN READ
Where mobile-first design, accessibility, and Core Web Vitals actually move the needle for online stores, and why neither design nor SEO gets you there on its own.
AUG 18, 2022 - 4 MIN READ
Two platforms, two completely different jobs. Here's what actually works on each one, and why the businesses winning at both treat them as separate strategies rather than one post reused twice.
AUG 17, 2021 - 5 MIN READ
What LCP, FID and CLS actually measure, why Google made them a ranking factor, and where to start if your site is failing all three.
OCT 24, 2020 - 4 MIN READ
Why a slow site costs you rankings as well as visitors, what Google actually measures, and the practical fixes that make the biggest difference first.
JUN 18, 2020 - 4 MIN READ
More than half of web traffic now comes from phones, and Google ranks sites on their mobile version first. Here's what that actually changes for a business.
AUG 20, 2018 - 5 MIN READ
A plain-English look at the link-building tactics still worth your time, and the ones Google has spent a decade shutting down.
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