What we're actually learning from client work - SEO, AI search, and the occasional honest look at what didn't work the first time.
MAY 02, 2025 - 4 MIN READ
We tested ChatGPT, Claude, and Gemini against real SEO work for months. Here's where they held up, where they didn't, and why we still don't hand them the keys.
MAY 01, 2025 - 3 MIN READ
SEO rarely dies from a lack of technical skill. It dies because nobody treats it like product work. Here's where it breaks down, and what actually gets it shipped.
FEB 28, 2025 - 4 MIN READ
Most agencies run PPC and SEO as separate departments with separate reports. Here's what happens when the two actually talk to each other, and why it moves more revenue than either channel alone.
FEB 03, 2025 - 4 MIN READ
One of these is free. Most store owners don't realise it, and end up paying for clicks they could have earned for nothing.
JAN 01, 2025 - 3 MIN READ
A plain-English breakdown of Google's core and spam updates from 2024 - what changed, who got hit, and what to do about it if your rankings moved without warning.
DEC 11, 2024 - 2 MIN READ
A short write-up on a crawl budget problem we found on a small Shopify store, the one-line fix that solved it, and what happened to indexing and traffic over the next three weeks.
NOV 17, 2024 - 2 MIN READ
Search interest in Boxing Day deals starts climbing more than 40 days out. Here's the week-by-week plan we run to get an e-commerce site ready in time.
AUG 29, 2024 - 3 MIN READ
The metrics that actually tell you if a landing page is working, and the fixes that move them.
AUG 12, 2024 - 3 MIN READ
Google won't tell you how many pages of your site it plans to crawl. On a large site, that limit decides what gets found, and what gets ignored.
DEC 24, 2023 - 3 MIN READ
The five tools we actually open every week to find out what's broken on a site, why Google isn't crawling it properly, and what to fix first.
JUL 20, 2023 - 5 MIN READ
Where mobile-first design, accessibility, and Core Web Vitals actually move the needle for online stores, and why neither design nor SEO gets you there on its own.
AUG 18, 2022 - 4 MIN READ
Two platforms, two completely different jobs. Here's what actually works on each one, and why the businesses winning at both treat them as separate strategies rather than one post reused twice.
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