What we're actually learning from client work - SEO, AI search, and the occasional honest look at what didn't work the first time.
MAR 20, 2026 - 2 MIN READ
AI engines like ChatGPT, Claude, and Perplexity don't read a page the way Google used to. Here's what actually gets a business cited in the answer.
FEB 22, 2026 - 4 MIN READ
Gmail and Yahoo have tightened bulk sender requirements. If your campaigns are landing in spam, it's rarely random - here's the technical and behavioural checklist that actually moves the needle.
FEB 18, 2026 - 2 MIN READ
The e-commerce SEO blueprint we used on a WooCommerce store that had all but disappeared from organic search, and why the fix wasn't more content.
FEB 01, 2026 - 5 MIN READ
A walk-through of the local SEO rebuild and Google Ads restructure behind our locked dental case study - what we did, and what we won't claim.
FEB 01, 2026 - 3 MIN READ
Static ranking-factor charts look impressive and explain nothing. Here's why we built a free interactive tool instead, and what it forced us to get clear on around E-E-A-T and AI citations.
AUG 10, 2025 - 3 MIN READ
A practical rundown of where to list an event online - ticketing platforms, social media, local directories, and the grassroots boards most people forget about.
JUL 09, 2025 - 5 MIN READ
SEO for dentists used to mean keywords and title tags. Now ChatGPT, Perplexity, and Google's AI-driven results handle a real share of the searches too - here's how to show up in both.
JUL 04, 2025 - 2 MIN READ
A quiet change in Google Search says a lot about where search is heading - and what it means for anyone making short-form video.
JUN 08, 2025 - 3 MIN READ
AI assistants are starting to take action on behalf of the people using them - booking, buying, filling in forms. Here's what that means for how you build a site.
MAY 19, 2025 - 4 MIN READ
A working checklist for dental practices competing in a crowded local market - what to fix on your site, your Google Business Profile, and your ads before you spend another pound on marketing.
MAY 16, 2025 - 3 MIN READ
If you're not tagging your Google Business Profile links, that traffic is quietly getting buried inside your organic or direct numbers. Here's the exact UTM structure to pull it out.
MAY 06, 2025 - 2 MIN READ
We designed and built a brand-new website for Thamesmead Islamic Centre CIC, completely free of charge. Here's why we did it, and what it meant to us.
30-minute call, free. Bring the specific thing you're stuck on and we'll tell you honestly what's worth doing about it.
Book a 30-minute call
30 min · Zoom or phone · Your timezone
You'll be talking to Jinnat.
Founder & CEO. No account manager in between - if you book or fill in the form, it comes to me directly.
