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SEO

An SEO agency built for how people search now.

Technical, local, content and e-commerce SEO - audit-driven, schema-obsessed, ranked. And because search isn't just Google anymore, we build for AI Overviews, ChatGPT, and Perplexity too, not just the ten blue links.

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search-console.example.com
Illustrative SEO performance dashboard mockup
What it is

Not a monthly report.
A growth channel.

SEO done properly touches your site's code, your content, your local listings, and increasingly, how AI models answer questions about your business. We handle all of it under one roof.

Audit-driven, not guesswork
Every engagement starts with a technical and content audit. We fix what's actually broken before we chase what's trendy.
Built for AI search too
Google AI Overviews, ChatGPT, Perplexity - they all read the web differently to classic search. We optimise for both, not just one.
Real numbers, no vanity metrics
Clicks, inquiries, revenue - not "impressions" dressed up as a win. Every report ties back to something you can bank.
Tools we use

Traditional SEO tooling,plus the AI search stack.

Traditional SEO

Ahrefs
SEMrush
Screaming Frog
Search Console
Looker Studio
GA4

AI Search / GEO

ChatGPT
Perplexity
AI Overviews
Where we work

Six disciplines.
One team.

01 / Local SEO
Local SEO
Google Business Profile, local landing pages, citations and reviews - built for multi-location practices and service businesses that live or die by "near me" searches.
From £1,500/moExplore
02 / Technical SEO
Technical SEO
Site speed, crawlability, schema markup, Core Web Vitals. The unglamorous fixes that quietly unlock most of the ranking ceiling.
Scoped after auditExplore
03 / Content SEO
Content SEO
Topic clusters, on-page optimisation, content that answers the actual question - written for people first, structured for search engines second.
Scoped after auditComing soon
04 / E-Commerce SEO
E-Commerce SEO
Category and product page structure, faceted navigation, migration-safe redirects - built for catalogues with thousands of SKUs, not five-page brochure sites.
Scoped after auditComing soon
05 / Link Building
Link Building
Earned and outreach-driven links from sites worth being on. No link farms, no PBNs - the kind of backlink profile that survives the next algorithm update.
Scoped after auditComing soon
06 / AI Search
AI Search Visibility (AEO/GEO)
Answer Engine Optimisation and Generative Engine Optimisation - getting cited by ChatGPT, Perplexity and Google AI Overviews. Already live as part of our AI Automation service.
From £2.5K/moExplore

Content SEO, E-Commerce SEO and Link Building will each get their own deep-dive page as we build them out. AI Search Visibility is live today under AI Automation.

Beyond Google

SEO, AEO, GEO - what'sactually different.

The acronyms are new, the goal isn't: be the answer, wherever the question gets asked. Here's the plain-English version.

SEO
Ranking in classic search results - the ten blue links on Google or Bing. Still the largest source of traffic for almost every business we work with.
AEO
Answer Engine Optimisation - structuring content so it gets pulled into a direct answer, a featured snippet, or a voice assistant response.
GEO
Generative Engine Optimisation - getting cited inside AI-generated responses from tools like ChatGPT, Perplexity and Google AI Overviews.

In practice, the same underlying work - clear structure, real expertise, content that actually answers the question - feeds all three. We don't sell AEO or GEO as a separate mystery box; it's built into how we do SEO, and priced separately only when a client wants it as a dedicated workstream. See it under AI Automation.

How it works

Three steps.
No black box.

01

Audit

Full technical crawl, content gap analysis, backlink profile review, and a look at how you currently show up in AI search. You get the findings in plain English, not a 60-page PDF nobody reads.

02

Fix and build

We prioritise by impact, not by what's easiest to bill. Technical fixes first if they're broken, content and links running in parallel once the foundation is solid.

03

Track and report

Monthly reporting on the metrics that matter - clicks, inquiries, revenue - with a clear view of what moved and why. No vanity metrics dressed up as wins.

What you get

Deliverables, not decks.

Full technical + content audit

Crawl errors, Core Web Vitals, schema gaps, content gaps, and a prioritised fix list.

Keyword and topic map

Real search volume and difficulty data, not guesses - matched to your services and how customers actually search.

On-page and technical fixes

Implemented, not just recommended - schema markup, site speed, internal linking, mobile experience.

Content built to rank and to answer

Written for the person asking the question, structured so AI Overviews and ChatGPT can cite it too.

Monthly reporting, plain English

Clicks, inquiries, revenue impact. What moved, why, and what's next - no jargon required to read it.

Proof

Real clients.
Real search data.

Laptop retailer
CASE / E-COMMERCE
4.3X CLICKS

Laptop Retailer - 4.3x clicks in 8 months

WooCommerce migration, technical fixes, content plan and schema markup took organic clicks from 22K to 95K and impressions from 299K to 2.7M.

4.3x

Click Lift

9x

Impr Lift

165K

AI Impr / 44d

NYC dental group
CASE / HEALTHCARE
272 INQUIRIES

NYC Dental Group - 272 inquiries in 90 days

Technical SEO rebuild plus local optimisation for a 2-location dental practice. Inquiries tripled versus the prior 3 months.

3x

Inquiry Lift

272

Inquiries / 90d

70%

CAC Drop

Pricing

One number to start.
Scoped after the audit.

Service
Price
Timeline

SEO Retainer

Technical · Local · Content · Link Building

Full audit, prioritised fixes, ongoing content and technical work, monthly reporting. Exact scope confirmed after the audit - every site's starting point is different.
From £1,500 /mo
Ongoing

Placeholder pricing pending confirmation - if you need real tiers here (starter/growth/e-commerce), let us know and we'll scope them properly rather than inventing numbers.

FAQ

Questions you're
probably asking.

How much does SEO cost?
Retainers start from £1,500/mo, but the real number depends on your site's size, current technical health, and how competitive your market is. We confirm exact pricing after the audit - not before, because guessing before we've seen your site helps nobody.
What's the difference between SEO, AEO, and GEO?
SEO ranks you in classic search results. AEO (Answer Engine Optimisation) gets you pulled into direct answers and featured snippets. GEO (Generative Engine Optimisation) gets you cited inside AI-generated responses from ChatGPT, Perplexity, and Google AI Overviews. The underlying work overlaps a lot - we build for all three by default.
How long does SEO take to show results?
Technical fixes can move the needle within weeks. Content and authority-building typically take 3-6 months to compound. Anyone promising overnight rankings on a competitive term is selling you something that doesn't exist.
Do you guarantee rankings?
No, and we'd be lying if we did - nobody controls Google's algorithm. What we guarantee is the work: the audit, the fixes, the content, the reporting. Our case studies show what that work has actually delivered for other clients.
Is AI-written content bad for SEO?
Badly-used AI content is bad for SEO. AI used well - as a drafting tool, checked and edited by someone who knows the subject - is no different to any other efficient way of writing. We use AI throughout our own process, same as we tell clients to.
Do you handle technical SEO and content, or just one?
Both, plus local and link building, under one retainer. Splitting SEO across multiple vendors usually means nobody owns the result - we'd rather be accountable for the whole thing.
What if I already have an in-house marketing person?
Common setup. We usually work alongside your in-house team - they know the business, we bring the technical depth and hands-on execution. We're not precious about who does what, as long as the work gets done.
Do you offer a one-off audit without a retainer?
Yes - talk to us about scoping a standalone audit if you're not ready for an ongoing retainer. It won't include implementation, but you'll get the same prioritised, plain-English findings.
Let's talk

Start with an audit.
Or just talk to us.

30-minute call, free. We'll look at your site and tell you honestly what's worth fixing first - and whether SEO is even the right lever to pull.

Book a 30-minute call

30 min · Zoom or phone · Your timezone

Jinnat Ul Hasan

You'll be talking to Jinnat.

Founder & CEO. No account manager in between - if you book or fill in the form, it comes to me directly.

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