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E-Commerce

Built for catalogues that actually scale.

Shopify Plus builds, Klaviyo flows, AOV lift, headless architecture - whichever platform fits the size of your catalogue and the size of your budget, built for growth, not for a demo.

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storefront.example.com

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What it is

Not a template store.
A catalogue that converts.

E-commerce done properly touches your platform, your product data, your checkout flow, and how fast your pages load on a phone with patchy signal. We handle all of it under one roof.

Built for real scale
Category and product page structure built for catalogues with thousands of SKUs, not five-page brochure sites. Faceted navigation, migration-safe redirects, the lot.
Platform-agnostic
Shopify Plus, WooCommerce, headless - we pick whichever fits your catalogue size and budget, not whichever we're most incentivised to sell you.
Speed and AOV together
Fast pages and higher average order value, not one traded for the other. Performance work and conversion work happen in the same build, not two separate projects.
Tools we use

Built for your catalogue,not our favourite platform.

Shopify Plus
WooCommerce
Klaviyo
Headless / Astro
Where we work

Five disciplines.
One team.

01 / Shopify Plus
Shopify Plus Builds
Custom themes, apps and checkout customisation for growing DTC brands and multi-brand catalogues that have outgrown standard Shopify.
Scoped after auditComing soon
02 / WooCommerce
WooCommerce Migrations
Staged, tested migrations off ageing or unreliable platforms - lighter themes, server switches, and product data moved without losing SEO rankings.
Scoped after auditComing soon
03 / Klaviyo
Klaviyo Email Flows
Abandoned cart, post-purchase, win-back and welcome flows - set up once, running in the background, earning revenue you're currently leaving on the table.
Scoped after auditComing soon
04 / Headless
Headless Commerce
Decoupled front-end and commerce back-end for catalogues that need speed and flexibility beyond what a standard theme can deliver.
Scoped after auditComing soon
05 / Page Optimisation
Product & Category Page Optimisation
Structure, schema markup and conversion-focused layout for product and category pages - built for catalogues with thousands of SKUs, not five-page brochure sites.
Scoped after auditComing soon

Shopify Plus Builds, WooCommerce Migrations, Klaviyo Email Flows, Headless Commerce and Product & Category Page Optimisation will each get their own deep-dive page as we build them out.

How it works

Three steps.
No black box.

01

Audit

We review your current platform, catalogue structure, checkout flow, and where conversions are actually dropping off. You get the findings in plain English, not a 60-page PDF nobody reads.

02

Build or migrate

A staged, tested migration or a new build from scratch, depending on where you're starting from. Nothing goes live untested - redirects, product data and checkout are all verified before the switch.

03

Optimise

Ongoing average order value and conversion rate work once the platform is live - email flows, page structure, and the small fixes that compound month over month.

What you get

Deliverables, not decks.

Platform migration or build

A staged, tested move to a new platform, or a new build from scratch - on Shopify Plus, WooCommerce, or headless architecture.

Product and category page structure

Faceted navigation, category hierarchy and product templates built to handle a large catalogue without confusing customers or search engines.

Email flow setup

Abandoned cart, post-purchase, and win-back flows in Klaviyo - built once, running quietly in the background from day one.

Schema markup for product rich results

Structured data so your prices, reviews and availability can show up directly in search results, not just a plain blue link.

Performance optimisation

Page speed and Core Web Vitals work across product and category templates - the pages that actually carry your traffic.

30 days post-launch support

If something breaks in the first month, we fix it. Included, not billed separately.

Proof

Real clients.
Real catalogue data.

Laptop retailer
CASE / E-COMMERCE
4.3X CLICKS

Laptop Retailer - 4.3x clicks in 8 months

Staged WooCommerce migration, lighter theme, server switch, and product and category page optimisation took organic clicks from 22,275 to 95,401 and impressions from 299K to 2.7M.

4.3x

Click Lift

9x

Impr Lift

165K

AI Impr / 44d

Pricing

One number to start.
Scoped after the audit.

Service
Price
Timeline

E-Commerce

Migration · Build · Optimisation

Audit, platform migration or build, product and category page structure, email flows, and 30 days post-launch support. Exact scope confirmed after we've seen your catalogue.
From £4,000
Project

Placeholder pricing pending confirmation - a 50-SKU migration and a 5,000-SKU platform rebuild cost very differently, so we always confirm exact pricing after seeing the catalogue.

FAQ

Questions you're
probably asking.

How much does an e-commerce build or migration cost?
Projects start from £4,000, but the real number depends on your catalogue size, current platform, and how much custom functionality you need. We confirm exact pricing after seeing your catalogue - not before, because guessing before we've looked helps nobody.
Can you migrate us without losing our SEO rankings?
This is the single biggest risk in any platform migration, and a fair thing to worry about. We map every existing URL to its new equivalent and set up proper redirects before anything goes live, then monitor rankings closely in the weeks after launch. It's careful, unglamorous work - but skipping it is how migrations tank traffic overnight.
Do you work with Shopify, WooCommerce, or both?
Both, plus headless architecture where it makes sense. We're not tied to one platform - we recommend whichever fits your catalogue size, budget, and technical requirements, not whichever we're most familiar with.
How long does a migration take?
It depends on catalogue size and how much custom functionality your current site has. A staged approach - build, test, migrate in phases - takes longer than a single big-bang switch, but it's far lower risk. We'll give you a realistic timeline once we've seen what you're working with.
Will the new site be faster?
That's usually one of the main reasons clients come to us - an ageing platform or bloated theme dragging down page speed. Performance optimisation is part of every build or migration, not an optional extra.
Do you handle email marketing (Klaviyo) too?
Yes. Abandoned cart, post-purchase and win-back flows are part of what we set up - they tend to be the fastest way to recover revenue that's already sitting in your customer list.
What happens if something breaks after launch?
We include 30 days of post-launch support with every build or migration. If something breaks in that window, we fix it - it's included, not billed as a separate call-out.
Let's talk

Outgrowing your platform?
Let's fix that.

30-minute call, free. We'll look at your current platform and tell you honestly what's worth fixing first - and whether a full migration is even the right call yet.

Book a 30-minute call

30 min · Zoom or phone · Your timezone

Jinnat Ul Hasan

You'll be talking to Jinnat.

Founder & CEO. No account manager in between - if you book or fill in the form, it comes to me directly.

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