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PPC & Paid Media

Paid media built for ROAS. Not impressions.

Google Ads, Meta, LinkedIn - whichever platform actually converts for your business, not whichever we're most incentivised to sell. Clear reporting on what's spent and what it returned, no black-box agency markup games.

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ads-manager.example.com

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Drop a real ads dashboard screenshot here: campaign performance or account structure.

What it is

Not a monthly report.
A revenue channel.

Paid media done properly means clean tracking, honest reporting and campaigns built around what your business actually needs to sell - not around whatever platform pays us the best margin.

ROAS-focused, not impression-focused
Impressions are free and easy to inflate. We build and report against return on ad spend - the number that actually tells you if a campaign is working.
Transparent reporting
You see exactly what's spent and what it returned. No black-box agency markup games hidden inside the media spend.
Platform-agnostic
Google, Meta, LinkedIn - whichever channel actually converts for your business, not whichever one we're most incentivised to sell.
Tools we use

Whichever platformactually converts for you.

Google Ads
Meta Ads
LinkedIn Ads
GA4
Where we work

Five disciplines.
One team.

01 / Google Ads
Google Ads Management
Search, Shopping and Performance Max campaigns built around what actually converts, not broad-match keywords burning budget on the wrong searches.
Scoped after auditComing soon
02 / Meta Ads
Meta Ads (Facebook & Instagram)
Campaign structure, audience targeting and creative testing across Facebook and Instagram, built to a revenue number, not a reach number.
Scoped after auditComing soon
03 / LinkedIn Ads
LinkedIn Ads (B2B)
Lead gen and account-based campaigns for B2B businesses where the buyer isn't scrolling Instagram. Higher cost per click, judged on pipeline, not clicks.
Scoped after auditComing soon
04 / Retargeting
Retargeting & Remarketing
Bringing back the people who almost converted, across search, social and display, without wasting spend chasing users who already bought.
Scoped after auditComing soon
05 / Conversion Tracking
Landing Page & Conversion Tracking Setup
Proper conversion tracking and landing pages built to convert traffic once it lands - the unglamorous fix that decides whether your reporting means anything at all.
Scoped after auditComing soon

Each of these will get its own deep-dive page as we build them out. Get in touch and we'll scope your account today.

How it works

Three steps.
No black box.

01

Audit

We review your existing account structure, conversion tracking, and spend efficiency. You get the findings in plain English, including what's currently being wasted.

02

Restructure and launch

We rebuild campaigns around what actually converts and fix any broken conversion tracking first - reporting is meaningless if the tracking underneath it is wrong.

03

Optimise and report

Ongoing bid and creative testing, with monthly reporting tied to revenue, not just clicks.

What you get

Deliverables, not decks.

Full account audit

Structure, targeting, tracking and spend efficiency reviewed, with a prioritised list of what's costing you money.

Campaign restructure

Rebuilt around what actually converts, cutting broad-match spend that isn't earning its keep.

Conversion tracking setup

So spend is measured against real outcomes - inquiries, sales, revenue - not vanity clicks.

Creative testing cadence

Ongoing ad copy and creative variants tested against each other, not left to run stale for months.

Monthly reporting tied to revenue

What was spent, what it returned, and what's changing next month - no jargon required to read it.

Budget pacing and alerts

Spend tracked against budget through the month, with alerts if pacing runs hot or cold.

Proof

Real clients.
Real ad accounts.

NYC dental group
CASE / HEALTHCARE
70% CAC DROP

NYC Dental Group - Google Ads CAC down 70%

A Google Ads restructure was part of a broader site + SEO + PPC engagement for a 2-location dental practice. We tore down bloated ad groups and refocused on high-intent procedure keywords - cost to acquire a patient through Google Ads dropped roughly 70%.

70%

CAC Drop

3x

Inquiry Lift

272

Inquiries / 90d

The CAC drop was part of a combined site, SEO and PPC engagement, not PPC working in isolation - see the full case study for the honest, month-by-month breakdown.

Pricing

One number to start.
Scoped after the audit.

Service
Price
Timeline

PPC & Paid Media

Google · Meta · LinkedIn

Full account audit, campaign restructure, conversion tracking, ongoing optimisation and monthly reporting tied to revenue. Exact scope confirmed after the audit - every account's starting point is different.
From £1,200 /mo
Ongoing

Placeholder pricing pending confirmation - typically this excludes ad spend itself (paid directly to Google/Meta/LinkedIn) and covers management only. Let us know if you need that distinction spelled out here.

FAQ

Questions you're
probably asking.

How much of my budget goes to you vs the ad spend itself?
Our management fee and your ad spend are two separate things. The fee covers our time - audit, campaign setup, optimisation, reporting. The ad spend itself goes straight to Google, Meta or LinkedIn, not through us. We'll confirm exact figures once your account is scoped.
What's a realistic ROAS?
It genuinely varies by industry, competition and average order value - anyone giving you one number before seeing your account is guessing. We'll give you a realistic range once we've audited your current data and your market.
Do you take a percentage of ad spend?
Our default is a flat management fee, not a percentage of spend, because a percentage model rewards us for spending more of your money, not for getting you a better return. We'll confirm the exact structure when we scope your account.
How fast will we see results?
Paid media moves faster than SEO - campaigns can be live within days of the audit, and early performance data usually shows within the first couple of weeks. Meaningful, stable results (rather than early noise) typically take a few weeks of testing to settle.
Which platform is right for us - Google, Meta, or LinkedIn?
Depends on how your customers buy. Google Ads tends to work best when people are actively searching for what you sell. Meta works well for visual products and impulse-driven demand. LinkedIn suits B2B where the buyer isn't scrolling Instagram. We'll recommend based on your business, not on which platform we prefer to sell.
Do you write the ad creative too?
Yes - ad copy and creative direction are part of the service, with ongoing testing rather than a set-and-forget approach. If you have brand guidelines or existing creative assets, we'll work within them.
What if our current campaigns are already running - do we have to pause them?
No. We audit what's live first and make changes in a controlled way, so you're not stuck with a gap in coverage while we work. Anything that's clearly wasting budget gets flagged early, but a full restructure happens in stages, not overnight.
Let's talk

Tired of paying for clicks
that don't convert?

30-minute call, free. We'll look at your account and tell you honestly what's worth fixing first - and whether paid media is even the right lever to pull.

Book a 30-minute call

30 min · Zoom or phone · Your timezone

Jinnat Ul Hasan

You'll be talking to Jinnat.

Founder & CEO. No account manager in between - if you book or fill in the form, it comes to me directly.

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