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UX-UI Design

Research-led design, built to convert.

Wireframes, prototypes and design systems, grounded in real user research rather than personal taste. Accessible by default, not bolted on at the end, and every decision ties back to something you're trying to achieve.

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What it is

Not decoration.
A conversion system.

Good design isn't about which font looks nicest. It's user research, tested prototypes, and interfaces built to work for everyone, that also happen to tie back to a business outcome.

Research-led, not decoration-led
Design decisions come from user research, heuristic audits and competitor analysis, not whoever's opinion is loudest in the room. If we can't explain why a screen works, we test it until we can.
Accessible by default
Colour contrast, keyboard navigation and screen reader support get built in from wireframe stage, not patched on after launch because someone flagged it too late.
Built to convert
Every layout, button and form field ties back to something you're trying to achieve, more signups, fewer drop-offs, faster checkout, not just a good-looking file that never gets used.
Tools we use

Industry-standard tools,not a proprietary black box.

Figma
FigJam
Maze
Storybook
Axe DevTools
Where we work

Five disciplines.
One process.

01 / Research
UX Research & Audits
User interviews, usability testing and heuristic audits that tell you where people actually get stuck, not where you assume they do.
Scoped after auditComing soon
02 / Structure
Wireframing
Low-fidelity structure and flow, worked out before a single pixel gets polished. The cheapest place to fix a bad idea is before it's designed.
Scoped after auditComing soon
03 / Prototyping
High-Fidelity Prototyping
Clickable, realistic prototypes you can test with real users or stakeholders before a developer writes a line of code.
Scoped after auditComing soon
04 / Systems
Design Systems & Component Libraries
Reusable components, documented patterns and design tokens so your product stays consistent as it grows, and new screens stop needing new decisions.
Scoped after auditComing soon
05 / Accessibility
Accessibility Audits (WCAG)
A structured review against WCAG basics - contrast, keyboard access, screen reader labelling - with a prioritised list of what to fix first.
Scoped after auditComing soon

Each of these gets its own deep-dive page as we build them out. For now, get in touch and we'll scope the right mix for your project.

How it works

Three steps.
No black box.

01

Research

User interviews, a heuristic audit, or competitor analysis, depending on scope and budget. We find out where the real problems are before we start designing solutions to imagined ones.

02

Design

Wireframes through to high-fidelity prototypes, iterated with your feedback at each stage. Nothing goes to a developer until you've seen and approved it.

03

Handoff

Developer-ready files, component documentation and accessibility notes, so whoever builds it (us or your own team) has everything they need without chasing us for answers.

What you get

Deliverables, not decks.

Research summary or audit findings

Documented findings from interviews, testing or heuristic review, in plain English, with a prioritised list of what to fix.

Wireframes

Low-fidelity structure for every key screen and flow, agreed before we invest time in visual design.

High-fidelity prototype

A clickable, realistic version of the interface you can test, demo, or hand straight to developers.

Design system / component library

Documented components, tokens and patterns so your team can build new screens without reinventing them each time.

Developer handoff documentation

Specs, assets and notes a developer can actually build from, not a Figma file with no context.

Accessibility pass against WCAG basics

A check against contrast, keyboard navigation and screen reader labelling, with fixes flagged clearly rather than left as "future work".

Proof

A dedicated case study.
Coming soon.

We don't have a standalone UX-UI case study yet, design work so far has been part of larger rebuilds rather than billed and measured as its own line item. Here's the most relevant example in the meantime.

Laptop retailer
CASE / E-COMMERCE

Laptop Retailer - design as part of a full rebuild

A WooCommerce migration that included a lighter, simplified theme alongside the SEO and technical work. The click and impression numbers in our SEO case study are real, but they reflect the whole rebuild, not design in isolation, we don't have an isolated design metric to give you and won't invent one.

Pricing

One number to start.
Scoped after a call.

Service
Price
Timeline

UX-UI Design

Research · Wireframes · Prototypes · Handoff

Research or audit, wireframes, high-fidelity prototype, and developer-ready handoff. Exact scope confirmed after a call, a landing page and a full design system are very different projects.
From £3,500
Project

Placeholder pricing pending confirmation - scope varies a lot between a landing page redesign and a full design system, so we'll always confirm exact pricing after a scoping call.

FAQ

Questions you're
probably asking.

How much does a design project cost?
Projects start from £3,500, but the real number depends heavily on scope. A single landing page redesign costs a lot less than a full design system for a multi-product platform. We confirm exact pricing after a scoping call, not before.
Do you build the site too, or just design it?
We do both. Design and Web Development sit under the same roof here, so there's no handoff gap between what gets designed and what gets built. If you only want the design phase, that's fine too, plenty of clients hand our files to their own developers.
What if we already have brand guidelines?
Good, that speeds things up. We design within your existing brand rather than starting from scratch, though we'll flag it honestly if something in the guidelines works against usability or accessibility.
Do you test designs with real users?
Where the scope allows for it, yes, usually a handful of moderated sessions on a prototype before anything gets finalised. For very small projects it's not always practical, and we'll tell you upfront if we think testing should be part of the scope.
How long does a design project take?
A focused piece like a landing page redesign can take 2-3 weeks. A full design system for a larger product is closer to 6-8 weeks. Exact timeline depends on how many rounds of feedback and how much content you already have ready.
What's a design system and do we need one?
A design system is a documented set of reusable components, colours, type and spacing rules, so every new screen looks and behaves consistently without reinventing decisions each time. If you're building one page, you probably don't need one yet. If you're building a product with dozens of screens, it saves real time down the line.
Can you redesign part of an existing site without a full rebuild?
Yes. Plenty of our work is scoped to a single page, flow or component rather than a full rebuild. Redesigning a checkout flow or a pricing page doesn't require touching the rest of the site.
Let's talk

Design that's guessed at,
or design that's tested?

30-minute call, free. We'll look at what you've got and tell you honestly whether a fresh design is the right call, or whether the fix is smaller than you think.

Book a 30-minute call

30 min · Zoom or phone · Your timezone

Jinnat Ul Hasan

You'll be talking to Jinnat.

Founder & CEO. No account manager in between - if you book or fill in the form, it comes to me directly.

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