XR Studios builds AR, VR and MR solutions for B2B clients. Their design and development agency built a new site on Webflow. We were brought in for one job: make sure it launched technically sound.
Engagement at a glance
XR Studios provides Extended Reality technology - AR, VR and MR solutions for businesses building immersive experiences into their operations. Ahead of a company relaunch, they needed a new website to strengthen visibility for XR and VR-related keywords and position themselves credibly in an emerging category.
Their design and development agency built the new site on Webflow. It looked right. What nobody had properly checked was whether it would survive contact with Google: redirect mapping from the old URLs, canonical tags, structured data, crawl budget, Core Web Vitals, hreflang, log-file behaviour. A site can look finished and still lose most of its search visibility on launch day if that plumbing isn't right.
This is a specific, narrow ask we get from clients who already have a design and development team they trust: validate the technical SEO before it goes live, so a new site doesn't quietly undo years of search visibility the moment it launches.
We didn't design or build the site - that was XR Studios' own agency. Our job was making sure the technical and content SEO underneath it was launch-ready.
This isn't a site we designed or built - that was XR Studios' own design and development agency's work, and a good one. Our job was narrower and specific: validate the technical SEO before and after launch, so their work didn't quietly lose search visibility the moment it went live.
That's the whole case study. Not a growth campaign, not a content strategy rollout - a pre-launch technical check that caught what needed catching, on a site someone else designed and built.
Managing Director · XR Studios
Great visual design and solid technical SEO are different skill sets. Neither team is wrong to not fully own the other's job - but someone needs to own the overlap before launch day, not after.
Redirect mapping and canonical errors are cheap to fix in staging and expensive to fix after Google has already re-crawled a broken migration. The 3-month runway mattered more than any individual check on the list.
Not every engagement produces a 3x headline number. Sometimes the win is that nothing broke, and traffic held steady instead of falling off a cliff. That's still real, measurable work.
If you already have a design or development team and just need someone to validate the technical SEO before you go live, that's exactly this kind of engagement. Book a 30-minute call - we'll tell you honestly what it needs.
