A laptop retailer came to us in November 2025 after a fall-out with their previous agency. Heavy site, slow server, frequent downtime. We migrated, redesigned, optimised - and traffic is now at its highest level ever.
Engagement at a glance
Monthly clicks · Google Search Console
Pre-engagement months in grey. Post-engagement months in red. October 2025 was the bottom - migration moment.
Source: Google Search Console, web search type, last 16 months. Numbers are anonymised totals; client name and URL withheld at client's request.
When Google launched AI visibility reporting in Search Console in May 2026, this client was already showing up. 165,588 AI impressions in 44 days. Growing 1.9x in that window. Daily.
This wasn't an accident. The schema markup, FAQ blocks and content planning we shipped in November onwards are exactly what Google's AI surfaces pull from. The work compound-interestes.
AI visibility · last 7 weeks
Total (44 days)
165K
Start (May 18)
2,420
End (Jun 30)
4,546
Growth
1.9x
Weekly average AI impressions/day
Source: Google Search Console, Generative AI Features report. Available since Google launched the report on May 18, 2026.
The owner came to us in November 2025, frustrated. His previous agency had stopped returning calls. The WooCommerce site was bloated - a heavy theme stacked with plugins nobody was maintaining. The server was undersized, slow, and the site went offline regularly. Customers were seeing 503 errors during peak shopping hours.
The previous agency didn't have technical or content SEO expertise. They'd shipped a pretty site and walked away. No ongoing optimisation. No schema. No content strategy. No monitoring. When traffic started dropping in mid-2025, they had no answers - and eventually stopped responding.
By October 2025, the site was at its lowest point: 539 clicks and 1,703 impressions for the entire month. Down from 4,686 clicks in May. The business was bleeding visibility, and the owner had lost trust in agencies generally.
He gave us one brief: fix the site, fix the SEO, and stop the bleeding. End-to-end ownership.
One team across infrastructure, design, content and SEO. No siloed vendors. No "we'll log a ticket with the dev team". The same person who scoped the migration built it.
Some of December's jump was seasonal online shopping demand, not just the migration. The number we'd stand behind is the full trajectory: 329 clicks in November to 34,308 in June - a 104x lift over 8 months, driven by the site rebuild, schema, and the content plan compounding together.
Owner
Laptop & computing retailer
The previous agency had a pretty site that took 6+ seconds to load and went offline weekly. We shipped a leaner site on a faster server. Half the SEO lift came from infrastructure alone. If your agency doesn't talk about server specs, page weight and Core Web Vitals, they're not doing SEO.
The AI visibility didn't happen by accident. We shipped product schema, FAQ schema and article schema from November. Six months later, when Google launched AI reporting, the client was already being cited. If you're not shipping schema now, you're invisible to AI search in 12 months.
If your agency stops returning calls, that's the signal. October 2025 was this client's lowest month - and the previous agency had already checked out. Don't wait for the silence. Audit your agency every quarter. If they can't show you traffic, schema, and content shipped, find someone who can.
If your e-commerce site is slow, unreliable, or invisible in search - we can probably 4x your traffic in 8 months. Same playbook: faster site, proper schema, content plan, ongoing SEO. Book a 30-minute call. We'll tell you honestly if we can help.
