Case Study 01 · Healthcare

272 inquiries.
90 days.
3x the baseline.

A 2-location NYC dental group doing implants, veneers and extractions. Three months of work. New site, organic growth, Google Ads CAC down 70%. No "transformation". Just the work.

Engagement at a glance

Client2-location dental group
LocationNew York, USA
SpecialtyImplants · Veneers · Extractions
EngagementSite + SEO + Google Ads
Duration3 months (ongoing)
StatusActive retainer
The numbers

Before and after.
No spin.

90
Before · 3 months
Total inquiry forms across both locations in the 3 months before we started. About 30 per month.
272
After · 3 months
Total inquiry forms in April, May and June combined. 3x the previous baseline.
70%
Google Ads CAC drop
Cost to acquire a patient through Google Ads dropped by roughly 70% after we restructured the account.
3x
Inquiry lift
272 inquiries across April, May and June, against a baseline of roughly 30 a month before we started.

Numbers are inquiry form submissions only. Phone calls, GMB messages and chatbot enquiries not included. Client name and URL withheld to protect against negative SEO - a common risk when dental case studies are published with identifying details.

The problem

Big agency.
Big promises.
Peanuts delivered.

The principal dentist came to us skeptical. He'd been burned by a previous agency - the kind that sells "transformation" and "growth partnerships" and "thought leadership" to dental practices, then ships templated blog posts and a monthly report nobody reads.

His group had two locations in New York, doing implants, veneers and extractions. High-value procedures. Each new patient worth thousands. But inquiries had flatlined at roughly 30 form submissions a month across both locations. The previous agency's reporting showed "impressions" and "engagement" going up. Inquiries weren't.

This is the pattern we see in dental marketing more than any other sector. Dentists are busy. They don't have time to audit their agency. They trust the slide deck, pay the retainer, and assume the quiet phone is a seasonal thing. It's almost never seasonal. It's almost always the agency.

He gave us three months to show movement. No long contract. No "transformation roadmap". Just: show me more inquiries by June.

The work

What we actually did.
No theatre.

One team across site, SEO and Google Ads. No siloed vendors pointing fingers. No "strategy deck" - just the work, shipped in weeks.

01 / Web
New website build
Replaced the previous agency's bloated WordPress build with a lean, conversion-focused site. Service pages for implants, veneers and extractions rebuilt from scratch. Page speed went from 4.2s to under 1s. Mobile UX properly addressed - 70% of dental inquiries come from phones.
02 / SEO
Technical and local SEO
Schema markup for medical procedures. Google Business Profile optimization for both locations. Location-specific landing pages. Content focused on the procedures patients actually search for - "dental implants NYC", "veneers cost Brooklyn", etc. Not generic "dental care" content.
03 / PPC
Google Ads restructure
Tore down the previous agency's bloated campaign structure. Eight campaigns became three. Eliminated broad-match keywords burning budget on "dentist near me" searches from people looking for general cleanings. Refocused on high-intent procedure keywords. CAC dropped 70% within 60 days.
04 / Content
Procedure-focused content
Wrote proper procedure pages: what implants cost in NYC, what the process involves, recovery time, financing options. The kind of content that ranks for "implants NYC" AND answers the patient's actual questions. Not blog posts about "the importance of dental health".
05 / Reporting
Plain-English reporting
Monthly report: inquiries, calls, form fills, cost per inquiry, top pages. No vanity metrics. No "impressions increased 340%" slides. The dentist could read it in five minutes and know exactly what he was paying for.
06 / Management
Full-service management
Site updates, content additions, ad copy iterations, landing page tweaks, GMB posts, review responses. One retainer, one team, one Slack channel. No coordination tax across multiple vendors.
The SEO work

Technical, content and local.
All three, not just one.

Technical SEO
Schema markup for medical procedures, page speed from 4.2s to under 1 second, and a clean site structure the previous agency's bloated build didn't have.
Content SEO
Proper procedure pages for implants, veneers and extractions - cost, process, recovery, financing - written to rank for what patients actually search, not generic dental blog posts.
Local SEO
Google Business Profile optimisation for both locations, plus location-specific landing pages so each practice shows up for its own neighbourhood searches.
In their words
"Whizz People didn't sell us a transformation. They just did the work - and the inquiries came. After two years of monthly reports that said nothing, this is the first time I've actually understood what I'm paying for."
I

Dr. Ibrahim

Principal Dentist · 2-location NYC dental group

What this proves

Three lessons.
For anyone hiring an agency.

Lesson 01

The bar is low.

Most dental agencies are bad. Templated sites, generic content, bloated ad accounts. Competent execution beats them. You don't need an "AI-first growth partner" - you need a team that does the basics well.

Lesson 02

SEO isn't one thing.

Technical, content and local SEO all had to move together. A great Google Business Profile doesn't help if the procedure pages don't rank, and neither matters if the site's too slow to load.

Lesson 03

Inquiries, not impressions.

If your agency reports "impressions" before "inquiries", they're hiding something. Impressions are free. Inquiries are what pays your staff. Demand the inquiry number, monthly, with no spin.

Want results like this?

We can probably
triple your inquiries too.

If you're a dental practice getting 30 inquiries a month from an agency that talks about "impressions" - we can probably 3x you in 90 days. Same playbook. Book a 30-minute call. We'll tell you honestly if we can help.