130 Primrose is the trading arm of Home Ground CIO, a social enterprise restaurant in Primrose Hill that gives people experiencing homelessness fully paid work. We rebuilt their website from the ground up.
Engagement at a glance
130 Primrose is the trading arm of Home Ground CIO, a charity that gives people experiencing homelessness fully paid work and a fair share of tips. That's not a side detail - it's the whole point of the business. Their old WordPress site didn't reflect it.
The old site was slow to load and hard to update on mobile, and their previous provider was slow to respond, so even small changes took too long. For a small team running a working restaurant, that friction meant the site quietly fell behind what the business actually was.
A complete replacement, not a redesign - new stack, new copy, new structure, built around what 130 Primrose actually is.
Bartosz Kopacz
General Manager · 130 Primrose
A static Astro build replaced a slow legacy WordPress setup without adding complexity - fast by default, not by extra effort.
Getting a mission-driven organisation's story right on the page took as many rounds as the visual design did - and mattered just as much.
If your site is slow, hard to update, or just doesn't reflect what your business actually does, that's exactly this kind of project. Book a 30-minute call - we'll tell you honestly what it needs.
