Industry

Legal marketing that doesn't fight your regulator.

Solicitors, conveyancers, personal injury and wills & probate firms, commercial law practices - we build websites, local SEO and intake automation that turn searches into instructed clients, within the rules you already have to follow.

Book a Call See the pattern

Who we work with

If you're one of these, we already know your world.

SolicitorsConveyancingPersonal injuryWills & probateCommercial lawIntake automation

What we bring to legal

Four services,
one team, one account.

01 / Intake

AI Automation

The same AI intake and qualification pattern from our Playbook, screening enquiries by case type the moment they land, so nothing sits unanswered overnight.

From £4,950Explore

02 / Local SEO

SEO

Practice-area landing pages, Google Business Profile, and technical fixes so you rank for conveyancing, probate, or PI searches, not just your firm name.

From £1,500/moExplore

03 / Web

Web Development

Fast, mobile-first sites with clear practice-area pages and enquiry forms built in, not a template with your logo swapped on.

From £4,000Explore

04 / Pipeline

CRM & Integration

Enquiries routed straight into your case management or CRM system, so nothing gets lost between a form submission and a fee earner's inbox.

From £4,000Explore

Problems we solve

The same four things,
firm after firm.

Playing it too safe

The SRA's advertising rules make marketing feel risky, so firms default to bland copy that says nothing and converts nobody.

Slow intake loses instructions

An enquiry sits unanswered overnight, and the prospective client instructs whichever firm called back first.

Jargon nobody searches for

Your site talks about "conveyancing services" in legal terms when clients are searching in plain English for their actual problem.

Indistinguishable from the next firm

Every local search shows five firms with near-identical websites, and nothing tells a prospective client why to pick you.

How we work

Three steps.
No jargon.

Audit

We look at your current site, local listings, and how enquiries actually get handled today, including where they sit against SRA advertising rules, not just what your last agency's report claimed.

Build

Site, SEO, and intake automation, built around your actual practice areas and how prospective clients search, not a generic law firm template.

Report

Monthly, in plain English - enquiries, cost per instruction, and what we're doing next. No jargon required to understand what you're paying for.

Proof

No case study here.
Client confidentiality, not lack of work.

Coming soon

We don't have a public legal case study to show you yet. Once we've got real results to share and a client's ready to go public, it'll get a full case study here.

What we do have is a live intake automation pattern built with legal firms specifically in mind - it screens and qualifies inbound enquiries the moment they arrive, tuned to case type rather than a generic contact form.

See the AI intake pattern

We know the rules

Marketing that respects your regulator, not just your Google ranking.

We're not regulated by these bodies - you are - but we design your site, ads and content around the SRA's advertising and client-communication rules from the start, including what you can and can't say about guarantees or testimonials, so you're not stuck rewriting copy after launch.

Solicitors Regulation Authority (SRA)Law Society of England and WalesCouncil for Licensed Conveyancers (CLC)

FAQ

Questions you're
probably asking.

Will this fall foul of SRA advertising rules?

We're not your regulator and won't sign off on compliance, but we build copy, testimonials and guarantees around the SRA's advertising rules from the start, so your compliance lead isn't rewriting pages after launch.

Do you work with sole practitioners or only larger firms?

Both. The scope changes, a sole practitioner might just need SEO and intake automation, a multi-partner firm might add CRM integration across several practice areas, but the approach is the same.

Can you help us rank for a specific practice area like conveyancing?

Yes, that's usually where we start. Ranking for "conveyancing solicitor [your area]" takes a dedicated, well-structured page, not a paragraph buried on a general services page.

How does AI intake work without breaching client confidentiality?

It screens and qualifies enquiries before a solicitor is instructed, so no privileged or case-specific information is involved at that stage. We'll walk through exactly what data it touches during the audit, and you decide what you're comfortable automating.

What if we're tied into a contract with our current agency?

We can still run the audit and plan the work now, then start once your notice period is up. We won't ask you to break a contract to work with us.

Let's talk

Tired of chasing
enquiries?

30-minute call, free. We'll look at your current site and intake process and tell you honestly what's worth fixing first.

Book a 30-minute call

30 min · Zoom or phone · Your timezone

You'll be talking to Jinnat.

Founder & CEO. No account manager in between - if you book or fill in the form, it comes to me directly.

Legal marketing that doesn't fight your regulator.

If you're one of these, we already know your world.

Four services,one team, one account.

The same four things,firm after firm.

Three steps.No jargon.