Custom Build patternProfessional Services · Lead Gen

AI intake & lead qualification.

Every inbound form and phone call gets screened and qualified the moment it arrives - not the next time someone checks the inbox. Built for dental, legal and home-services intake so far; the pattern travels to any business where the first response matters.

The problem

The lead came in at 9pm. Nobody looked at it until 10am.

Most inbound - a form, a call, a WhatsApp message - arrives outside business hours or lands in a queue nobody's watching in real time. By the time a human responds, the highest-intent leads have already called a competitor who answered first.

The businesses that come to us for this aren't short on leads. They're losing the ones worth having to response time, not lead volume.

What we built

Five pieces, wired into what you already use.

24/7 first response

Every form submission, missed call, or web chat gets a reply within minutes, any time of day.

Business-specific qualification questions

Tuned per client - procedure type for a dental practice, case type for a law firm, job type and postcode for a trades business.

CRM write-back

Qualified leads land straight in the CRM with the answers already attached - nothing sits in an inbox waiting to be typed up.

Human handoff by default

Anything ambiguous, sensitive, or outside the script gets routed to a person. It never auto-declines a lead.

Weekly summary

A plain-English report of what came in, what got screened out, and why - so nothing is a black box.

Typical outcome

Ranges, not a single client's number.

This pattern is live with one client who isn't public yet. Until we can share their real figures with a case study, here's the honest range we typically see.

First response time
Same-day <5 min
Typical starting point vs. what's live after launch.
Admin time saved
5-15 hrs/wk
Depends on inbound volume and how manual the current process is.
Consult show-rate
Modest lift
Only pre-qualified leads get booked, so fewer no-shows on the calendar.
Where this fits

A Custom Build, scoped from a Sprint or on its own.

Starting price

£4K - £9K scoped

Timeline

4-6 weeks

Depends on

Number of intake channels (form, phone, WhatsApp) and which CRM it needs to write into.

Full pricing
The honest part

Why there's no client name here yet.

This is genuinely live at one client. We haven't asked them to go public yet, so we're not attaching their numbers to this page - that's the same anonymization discipline we hold our named case studies to, just applied a step earlier.

If a client says yes, this entry gets upgraded with real figures and a link through to their case study, the way NYC Dental Group and our laptop retailer client did. Until then, you're getting the honest range, not a number we made up to look impressive.

Let's talk

Losing leads to
response time?

30-minute call, free. We'll look at your current intake process and tell you honestly whether this pattern fits, or whether something simpler solves it.

Book a 30-minute call

30 min · Zoom or phone · Your timezone

Jinnat Ul Hasan

You'll be talking to Jinnat.

Founder & CEO. No account manager in between - if you book or fill in the form, it comes to me directly.

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