Retainer patternAny Industry · Content

AEO content briefs.

Ongoing briefs written to rank in ChatGPT, Perplexity and Google AI Overviews, not just classic search - built from real buyer questions, not keyword-tool guesses. Running for an e-commerce client so far; the pattern travels to any business whose buyers are starting research inside an AI answer, not a search results page.

The problem

The content ranks on Google. It doesn't show up in the answer.

A growing share of buyer research now happens inside ChatGPT, Perplexity and Google's AI Overviews, not a classic ten-blue-links search. Content written purely for keyword rankings often isn't structured in a way these engines can actually cite - clear direct answers, real entities, content that resolves a specific question rather than circling it.

The businesses that come to us for this already have decent classic SEO. What they're missing is a second channel that's growing while the first one's growth is slowing down.

What we built

Five pieces, wired into what you already use.

Real buyer-question research

Mined from actual search queries, support tickets and sales call questions - not a keyword tool's list of terms nobody actually asks.

AEO-structured briefs

Written to be citable and extractable by AI answer engines - clear structure, direct answers up front, named entities, not buried in three paragraphs of preamble.

Ongoing monthly cadence

A running pipeline of briefs, not a one-off audit that goes stale the month it's delivered.

AI visibility tracking

Monitors whether the content is actually showing up in AI Overviews and getting cited by ChatGPT and Perplexity - not just assumed.

Plain-English editorial calendar

What's shipping and why, in a format the client can actually read - not a spreadsheet of jargon.

Typical outcome

Ranges, not a single client's number.

This pattern is live with one client who isn't public yet, alongside our named laptop retailer case study, which independently shows the same AI-visibility growth this pattern is built around.

AI citation appearances
Growing from zero
Starts at zero for most businesses, since almost nobody has been optimising for this yet.
Content production time
Time saved
Briefs replace an internal team's research and structuring work, not the writing itself.
Classic + AI traffic
Compounding
The same technical and content foundation that lifts classic rankings also feeds AI visibility.
Where this fits

A Retainer, run alongside core SEO.

Starting price

£2.5K/mo+

Minimum term

6 months

Depends on

Monthly brief volume, and whether the site's technical foundation needs work before the content can actually get indexed and cited.

Full pricing
The honest part

Why there's no client name here yet.

This is genuinely live at one client who isn't public yet, and running as part of the retainer behind our named laptop retailer case study - where the AI Overview visibility numbers are already real and public.

If the other client says yes, this entry gets upgraded with their own figures too. Until then, you're getting the honest range plus a case study that already proves the underlying mechanism works, not a number we made up to look impressive.

Let's talk

Invisible in AI
search answers?

30-minute call, free. We'll check whether your content shows up in AI Overviews today and tell you honestly what it would take to change that.

Book a 30-minute call

30 min · Zoom or phone · Your timezone

Jinnat Ul Hasan

You'll be talking to Jinnat.

Founder & CEO. No account manager in between - if you book or fill in the form, it comes to me directly.

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