Quick Win patternTrades & Services · Lead Gen

Estimate & quote follow-up.

Chases unconverted quotes at the right interval, answers the common objections, and flags anything that needs a human call. Built for a trades business sending estimates faster than anyone had time to follow up on them; the pattern travels to any business where quotes go cold from silence, not price.

The problem

The quote went out. Then everyone got busy on the job that already said yes.

Trades and home-services businesses are good at sending quotes fast. Following up on the ones that don't convert straight away is a different job entirely, and it's the one that gets skipped when the crew is on a job site, not in front of a laptop.

The businesses that come to us for this aren't losing jobs to a competitor's better price. They're losing them to silence - a quote that never got a second message.

What we built

Five pieces, wired into what you already use.

Follow-up sequence at the right interval

Timed check-ins after a quote goes out, tuned to how long that job type typically takes a customer to decide on.

Common objection handling

Answers the questions that come up on every job - price, timeline, materials - using the business's own real answers, not generic scripting.

Booking nudge

Makes it a one-step process to confirm and get on the schedule, instead of another back-and-forth to arrange a start date.

Human handoff on real objections

Any negotiation, complaint or scope change gets routed straight to a person - it never tries to talk a customer into something it can't actually promise.

Weekly conversion report

Which quotes converted, which went cold, and why - in plain English, not a dashboard nobody opens.

Typical outcome

Ranges, not a single client's number.

This pattern is live with one trades client who isn't public yet. Until we can share their real figures with a case study, here's the honest range we typically see.

Quote-to-job conversion
Meaningful lift
Varies by how many quotes previously got zero follow-up at all.
Time to decision
Faster
Consistent follow-up shortens the average gap between quote and yes.
Admin time saved
3-8 hrs/wk
Time no longer spent manually chasing quotes between jobs.
Where this fits

A Quick Win, shipped as a fixed-fee Sprint.

Starting price

£4,950 fixed

Timeline

2 weeks

Depends on

How many active quotes go out per month, and whether there's an existing CRM or it's spreadsheet-based today.

Full pricing
The honest part

Why there's no client name here yet.

This is genuinely live at one trades client. We haven't asked them to go public yet, so we're not attaching their numbers to this page - that's the same anonymization discipline we hold our named case studies to, just applied a step earlier.

If a client says yes, this entry gets upgraded with real figures and a link through to their case study, the way NYC Dental Group and our laptop retailer client did. Until then, you're getting the honest range, not a number we made up to look impressive.

Let's talk

Quotes going cold
with no follow-up?

30-minute call, free. We'll look at your quote-to-job process and tell you honestly whether this pattern fits, or whether something simpler solves it.

Book a 30-minute call

30 min · Zoom or phone · Your timezone

Jinnat Ul Hasan

You'll be talking to Jinnat.

Founder & CEO. No account manager in between - if you book or fill in the form, it comes to me directly.

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