If you’re running a dental clinic in Los Angeles and want more local patients, simply having a website and a few reviews won’t cut it. In a competitive city like LA, you need a strategy that gets you found when people search for terms like “dentist near me”, “cosmetic dentist in Los Angeles”, or “emergency dental care LA”. That starts with SEO services for dentists, supported by paid ads and consistent social media presence.
Here’s how to increase website traffic and convert more of that traffic into patient bookings.
Target High-Intent Dental Keywords in Los Angeles
Begin by researching what potential patients are searching for. Focus on local, service-based keywords, such as:
- Dentist in Los Angeles
- Emergency dental care in Los Angeles
- Invisalign dentist LA
- Best cosmetic dentist in Los Angeles
- Teeth whitening near me
Use tools like Google Keyword Planner or Ahrefs to identify the right search terms, then optimise your homepage, service pages, and meta tags accordingly.
Optimise Your Google Business Profile
Your Google Business Profile is critical for appearing in the local map pack — one of the highest-converting areas in Google search.
- Ensure NAP consistency (Name, Address, Phone)
- Add high-quality images of your clinic and staff
- Select accurate business categories (e.g. Dentist, Cosmetic Dentist, Emergency Dental Service)
- Use keyword-rich descriptions and service areas
- Encourage detailed patient reviews
- Post updates regularly (offers, new treatments, FAQs)
Patients often compare dental practices directly in Google Maps — a strong profile can mean the difference between a call and a scroll.
After two months of local SEO implementation, the Google Business Profile is driving over 66% of the food business website’s traffic as of April 2025, year over year.
Build Location-Specific Service Pages
Many dental websites underperform because they use a single, generic services page. Instead, create dedicated pages for:
- Dental implants
- Veneers
- Invisalign
- Root canals
- Teeth cleaning
- Emergency dental care
If you serve areas like West Hollywood, Santa Monica, or Beverly Hills, build geo-targeted landing pages such as “Cosmetic Dentist in West Hollywood” or “Emergency Dentist Santa Monica”. This improves local relevance and helps you rank in those neighbourhoods.
Creating well-optimised “near me” pages with accurate local information and targeted keywords can significantly multiply your website traffic, often by several hundred per cent, especially for location-based searches. Since its inception in November, traffic to the “location” pages increased a fewfold for a local healthcare client.
Get Listed in High-Authority Dental Directories
Submit your clinic to trusted directories to build authority and boost your local SEO:
- Yelp
- Healthgrades
- Zocdoc
- WebMD
- Vitals
- ADA’s Find-a-Dentist
- Local Los Angeles business directories
Ensure your business details match exactly across all platforms — this improves trust with Google.
Create SEO-Driven Blog Content
Publishing high-value blog content helps build topical authority and attract search traffic. Focus on common patient questions like:
- How much does Invisalign cost in Los Angeles?
- Is teeth whitening safe?
- What do you do if you crack a tooth?
- Dental implant vs bridge: Which is better?
Answering real search queries helps attract users actively researching dental treatments and positions your practice as the expert.
Run Local Google Ads for Immediate Visibility
While SEO builds over time, Google Ads for dentists in Los Angeles can drive traffic and calls quickly.
Target search terms like:
- 24-hour emergency dentist LA
- Same-day dental appointment in Los Angeles
- Affordable veneers Los Angeles
Use call extensions and location targeting to convert mobile users instantly. Even a modest PPC budget can help dominate high-intent searches.
Retarget Visitors Who Didn’t Book
Most visitors won’t book on their first visit. Use retargeting ads (Google Display or Meta) to follow them with:
- Special offers (e.g. Free whitening with exam)
- Positive reviews or patient testimonials
- Reminders of limited appointment slots
This keeps your practice top-of-mind and nudges warm leads back to your site.
Encourage and Manage Online Reviews
93% of people read online reviews before choosing a healthcare provider.
Encourage satisfied patients to leave reviews on:
- Yelp
- Healthgrades
- Zocdoc
Respond to all reviews professionally — even negative ones. A strong review profile builds trust and can directly influence your local rankings.
Use Social Media for Local Engagement
Platforms like Instagram and Facebook help build visibility and credibility. Share:
- Before-and-after photos (with patient consent)
- Staff spotlights
- Educational content (e.g. “how to floss correctly”)
- Special offers or first-visit discounts
- Behind-the-scenes videos or office tours
Use location tags and hashtags like #LosAngelesDentist, #SmileLA, or #InvisalignLosAngeles to reach a broader local audience.
Track, Monitor, and Adjust
Use Google Analytics, Google Search Console, and call tracking to monitor performance. Track key metrics like:
- Organic traffic
- Keyword rankings
- Conversion rates
- Calls and form submissions
SEO is not one-and-done. Adjust your strategy based on what’s driving real inquiries.
Final Thoughts
Attracting more dental patients in Los Angeles requires more than a pretty website—it requires a focused, data-driven approach. Combine strong local SEO, strategic Google Ads, and consistent social proof to become your area’s first choice for dental care.
Get a Free Dental SEO Report from Whizz People
Struggling to rank for “dentist in Los Angeles” or not seeing results from your marketing?
Request a free SEO report from Whizz People and discover exactly what’s holding your site back, from missing keywords to local visibility gaps.
📩 Claim your free SEO report today. No obligations. Just insight.
