Top 5 Technical SEO Tools an SEO Can’t Live Without
As a technical SEO consultant for many years for top brands and organisations in the UK and worldwide, I consider these SEO tools indispensable for optimising websites and ensuring they…
Journals
Overview of Google’s evolving algorithms and their impact on SEO
Google’s search algorithms are constantly evolving, shaping the landscape of search engine optimisation (SEO) and challenging digital marketers to adapt. This year, updates have prioritised user experience, content quality, and…
Powering E-Commerce Growth: Web Design and SEO Trends
E-commerce is booming, with global online sales projected to surpass $6 trillion this year. As competition intensifies, businesses must leverage cutting-edge web design and SEO strategies to stand out, drive…
Helpful Content Update: Prioritising User-Focused Content
You’ve likely heard about the Helpful Content Update (HCU) if you aim to climb Google’s search rankings. This year, Google’s latest algorithm shift is all about rewarding user-focused content that…
From TikTok to LinkedIn: Social Media’s Marketing Impact
Social media marketing has transformed how businesses connect with audiences, and this year, platforms like TikTok and LinkedIn are driving unprecedented engagement. From viral short-form videos to professional networking, social…
Core Web Vitals: User Experience Metrics (LCP, FID, CLS)
Website owners and digital marketers! If you’ve been watching SEO trends, you’ve probably heard about Core Web Vitals. These user experience metrics—Largest Contentful Paint (LCP), First Input Delay (FID), and…
How Local SEO Saved London Businesses During the Pandemic
The COVID-19 pandemic has turned London’s bustling business landscape upside down. With lockdowns shuttering non-essential shops, restaurants, and services, and consumers confined to their homes, many small businesses faced an…
The Effect of Website Speed on Search Engine Ranking
Ever clicked on a site only to leave because it took forever to load? You’re not alone—and Google knows it. This year, website speed is a massive deal for search…
Why Mobile-First SEO Became a Game-Changer for Businesses
The digital landscape is shifting dramatically, driven by the surge in mobile internet usage. With over half of global web traffic from mobile devices, search engines like Google now prioritise…