What we're actually learning from client work - SEO, AI search, and the occasional honest look at what didn't work the first time.
SEP 07, 2026 - 8 MIN READ
WordPress's editor is still the best publishing experience out there. Its frontend, running plugins and themes on every request, is the part that gets slow, breaks, and needs constant patching. Here's the headless setup we build instead: same editor, fast JS frontend.
AUG 21, 2026 - 4 MIN READ
Google Search Central just confirmed its JSON-LD extraction now applies only a single pass of HTML unescaping. Double-escaped entities will no longer be unrolled, and that can quietly invalidate your structured data.
JUL 19, 2026 - 5 MIN READ
Google's canonicalisation troubleshooting doc now names a real timeframe: up to two weeks for duplicate pages to split apart after a content fix. Here's what that number does and doesn't cover.
JUL 11, 2026 - 7 MIN READ
We deploy client work to all three, depending on what the project needs. Here's the real difference between them, not just a feature table copied from three other blog posts.
MAR 20, 2026 - 2 MIN READ
AI engines like ChatGPT, Claude, and Perplexity don't read a page the way Google used to. Here's what actually gets a business cited in the answer.
FEB 22, 2026 - 4 MIN READ
Gmail and Yahoo have tightened bulk sender requirements. If your campaigns are landing in spam, it's rarely random - here's the technical and behavioural checklist that actually moves the needle.
FEB 18, 2026 - 2 MIN READ
The e-commerce SEO blueprint we used on a WooCommerce store that had all but disappeared from organic search, and why the fix wasn't more content.
FEB 01, 2026 - 5 MIN READ
A walk-through of the local SEO rebuild and Google Ads restructure behind our locked dental case study - what we did, and what we won't claim.
FEB 01, 2026 - 3 MIN READ
Static ranking-factor charts look impressive and explain nothing. Here's why we built a free interactive tool instead, and what it forced us to get clear on around E-E-A-T and AI citations.
AUG 10, 2025 - 3 MIN READ
A practical rundown of where to list an event online - ticketing platforms, social media, local directories, and the grassroots boards most people forget about.
JUL 09, 2025 - 5 MIN READ
SEO for dentists used to mean keywords and title tags. Now ChatGPT, Perplexity, and Google's AI-driven results handle a real share of the searches too - here's how to show up in both.
JUL 04, 2025 - 2 MIN READ
A quiet change in Google Search says a lot about where search is heading - and what it means for anyone making short-form video.
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