Search trends for “Boxing Day Deals” is alrady rising worldwide, even the day is 40+ days away. As an ecommerce business owner if you are not prepared for one of the biggest day for online shopping, here’s a 4-week step-by-step SEO plan to boost traffic and sales for the days left.
Research & Plan (Week 1)
- Keywords: Target “Boxing Day sales 2024” and product-specific terms.
- Technical Prep: Fix technical SEO issues, like crawl errors, improve mobile speed, and update your sitemap.
Build Content (Week 2)
- Landing Pages: Create Boxing Day-specific pages (e.g., “/boxing-day-deals-2024”) with clear CTAs and urgency triggers.
- Blogs: Publish posts like “10 Tips for Boxing Day Shopping.”
- Email & Social: Pre-schedule posts and email campaigns with SEO-optimised content.
Optimise & Promote (Week 3)
- On-Page SEO: Add internal links, optimise meta tags, and implement schema for offers and products.
- Outreach: Secure backlinks from bloggers and promote exclusive deals.
Monitor & Launch (Final Week)
- Track: Make sure Google Analytics & Search Console tracking traffic and sales correctly.
- Push Deals: Use remarketing ads, email reminders, and social media to drive last-minute sales.
Pro Tip
Don’t remove the Boxing Day pages post-event to maintain SEO value for future campaigns.
Need help getting your site Boxing Day ready?
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