As a technical SEO consultant for many years for top brands and organisations in the UK and worldwide, I consider these SEO tools indispensable for optimising websites and ensuring they rank well in search engine results pages (SERPs). Here are the top 5 technical SEO tools that every SEO should have in their toolkit:
1. Google Search Console
This free tool from Google is a must-have for any SEO. It provides valuable insights into how it sees your website as a bot, including:
- Index Coverage: See which pages are indexed and identify any issues preventing them from being crawled by its bots.
- Search Performance: Analyse search query performance, impressions, clicks, and average position.
- Sitemaps: Submit your sitemap to Google to help it understand your website’s structure.
- Mobile Friendliness: Check if your website is mobile-friendly.
- Other Insights: GSC also provides insights about robots.txt, links, crawl stats, core web vitals (CWV) data, etc.
Price: Free
2. Screaming Frog SEO Spider
Screaming Frog is probably the most popular and powerful desktop crawler. It allows you to quickly audit your website’s technical SEO health. We love it at Whizz People, our clients love it, and we have been using it since founding the agency.
Screaming Frog continues adding handy features every day, which is why the SEO world admires the software. Recently, they have been adding AI and Python script features, which have increased productivity tremendously.
It can identify endless issues (if your website has any), including:
- Broken links
- Duplicate content
- Canonical issues
- Metadata problems
- XML sitemap errors
Price: £199 Per year (1 to 4 Licenses)
3. Ahrefs
Ahrefs is a comprehensive backlink analysis tool that offers much more than just backlink data. Although unlocking all the “great” features can be expensive, even the cheapest subscription provides excellent insights.
It can also help you with:
- Keyword research
- Competitor analysis
- Content ideas
- Technical SEO audits
Price: from £99 per month
4. Semrush
Semrush is another popular SEO tool that provides features for keyword research, competitor analysis, and technical SEO. However, it has the same issue: unlocking the fantastic features is expensive.
It can help you:
- Track organic and paid search performance
- Identify backlink opportunities
- Analyse website traffic
Price: from $139.95 per month
5. Sitebulb
Sitebulb is quite a powerful technical SEO auditing tool that can crawl your website and identify various crawling and indexing issues. It is also very much affordable.
The features are as follows:
- Broken links
- Duplicate content
- Canonical issues
- Metadata problems
- XML sitemap errors
- JavaScript rendering issues
Price: £10 + VAT per month
Final Words
These are just a few of the many technical SEO tools available. Honestly, there are no “best SEO tools” – it all depends on your specific needs and budget. However, if you want to improve your website’s technical SEO health or find issues related to speed or blocking Google, contact our team today for a consultancy.
Trust me, we don’t bite!
